Pepsi, maker of the AMP Energy drink, has ventured into new territory by marketing its energy supplement drink with an iPhone application to appeal to young guys "out on the prowl." 

The Web has erupted with news, opinion and practical guidance on the new FTC rules that apply to disclosures on blogger freebies. One commentary suggested that MIT graduates who wrote about fondly about their alma mater might subject the university to scrutiny.

If you're a marketer, you need to understand the new rules about endorsements and testimonials that go into effect December 1, 2009. This is a fairly long post, and it doesn't hit on all the issues, but it should give you an overview of what you need to think about.

One of the latest natural progressions in both mobile devices and particuarly in iPhones recently are the increase in Crowdsourcing.  Jeff Howe, who wrote the book on the subject, defines it as: "the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call."

If your marketing plan includes raising awareness through bloggers, read the latest FTC announcement on disclosure of freebies. The agency says that bloggers who review products given to them for free should disclose that fact in some circumstances.

iPhone and iPod Touch owners will soon be capable of watching their home TV from the comfort of their own hands.  Elgato's EyeTV app will be released in the near future. 

Three Americans won Nobel Prizes in physiology or medicine today for their research on telomeres, the endcaps of chromosomes that protect genetic material from being erased.

More evidence that while many economic sectors range between cool and frozen, the nutritional supplement industry remains warm to hot: Quebec City-based Atrium Innovations Inc. (TSX: ATB) announced on Sept.

Let us start by apologizing to the Bard and my 8th grade English teacher for the headline. It's a good way to ask the question of how closely nutritional supplement companies can connect with the fast-moving world of social media.

In the trade, it is called public service journalism, but this may qualify more as a disservice.  In the Sept. 21 issue with Tim Tebow on the cover (again?),

The Federal Trade Commission provides advertising lessons in its proposed settlement with CVS to refund nearly $2.8 million to buyers of the retailer's Air Shield dietary supplement.

We are not sure of the reason, but it seems that every three months or so, a national media outlet weighs in on an old story: tainted nutritional supplements.

He was a professional athlete. He was minding his own business. And he took responsibility for his problem, even if he did not think he caused it.

According to this piece in Electronista, a recent AdMob study estimates Android Market's paid app market is only worth $5 million, and even high-profile, highly rated Android titles generate "much lower" revenue than iPhone equivalents.

This is Part II of the Post that began here in which we discuss the three important suits filed this summer by supplement lawyer Jonathan Emord challenging FDA administrative action on first amendment grounds.

This is a tale of two types of weight-loss products and how the Food and Drug Administration had different responses to similar problems with them. The separate, but not equivalent treatment raises questions about how the FDA operates.

Supplement lawyer Jonathan Emord has filed three important suits this summer challenging FDA administrative action on first amendment grounds.  The suits were all filed on behalf of long-time Emord clients Durk Pearson, Sandy Shaw, the Alliance for Natural Health, and the Coalition to End FDA and FTC Censorship.

Financiers have discovered what the industry knew all along: Economic hard times have not been bad for makers and sellers of wellness products. People are willing to forgo luxuries, even new cars and homes, but not their health.

A Dallas jury awarded Advocare MLM franchisees Bruce and Teresa Badgett of Arlington, Texas $1.9 million after finding that the company violated the Texas Deceptive Trade Practices Act by canceling agreements with distributors .

Congratulations and a big "welcome to the blogroll" shout out to the new Customs and International Trade Law Blog recently debuted by Peter Quinter and his crack team of international trade lawyers at the firm of Becker & Poliakoff in Ft.