The Better Business Bureau has issued a nationwide warning cautioning consumers to be suspicious of online ads relying on celebrity endorsements to sell acai berry-related weight loss products.

The acai berry has been credited by supplement companies with fighting cancer and other diseases.  The acai berry comes from the acai palm.

According to Steve Cox, BBB spokesperson, “many businesses across the country are using the same selling model for their acai products: they lure customers in with celebrity endorsements and free trial offers, and then lock them in by making it extremely difficult to cancel the automatic delivery of more acai products every month.” To read the press release, click here