Pepsi, maker of the AMP Energy drink, has ventured into new territory by marketing its energy supplement drink with an iPhone application to appeal to young guys "out on the prowl." 

The Web has erupted with news, opinion and practical guidance on the new FTC rules that apply to disclosures on blogger freebies. One commentary suggested that MIT graduates who wrote about fondly about their alma mater might subject the university to scrutiny.

If you're a marketer, you need to understand the new rules about endorsements and testimonials that go into effect December 1, 2009. This is a fairly long post, and it doesn't hit on all the issues, but it should give you an overview of what you need to think about.

One of the latest natural progressions in both mobile devices and particuarly in iPhones recently are the increase in Crowdsourcing.  Jeff Howe, who wrote the book on the subject, defines it as: "the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call."

If your marketing plan includes raising awareness through bloggers, read the latest FTC announcement on disclosure of freebies. The agency says that bloggers who review products given to them for free should disclose that fact in some circumstances.

iPhone and iPod Touch owners will soon be capable of watching their home TV from the comfort of their own hands.  Elgato's EyeTV app will be released in the near future. 

Three Americans won Nobel Prizes in physiology or medicine today for their research on telomeres, the endcaps of chromosomes that protect genetic material from being erased.

More evidence that while many economic sectors range between cool and frozen, the nutritional supplement industry remains warm to hot: Quebec City-based Atrium Innovations Inc. (TSX: ATB) announced on Sept.

Let us start by apologizing to the Bard and my 8th grade English teacher for the headline. It's a good way to ask the question of how closely nutritional supplement companies can connect with the fast-moving world of social media.

In the trade, it is called public service journalism, but this may qualify more as a disservice.  In the Sept. 21 issue with Tim Tebow on the cover (again?),